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Posted: comet.paws on  Mar 07 12:39:18 AM
Title: Myths of Sexual Economics Theory: Implications for Gender Equality and Heterosexual Relationships  
Laurie Rudman
Rutgars University
Sponsor: Carnegie Mellon University  >  Tepper School of Business
Series: Tepper Organizational Behaviour and Theory Seminar
Date: Mar 23, 2018 12:00 PM - 1:30 PM
Location: Room 147 Posner Hall
Paper:\Seminars\docs\Rudman 2017 Myths of Sexual Economics.pdf
Detail: Abstract of Myths of Sexual Economics Theory: Implications for Gender Equality and Heterosexual Relationships

Sexual economics theory (SET) argues that only women suppress female sexuality, ostensibly to protect the market value of their sexual favors, whereas men want to increase the availability of sex and lower its price (Baumeister & Twenge, 2002; Baumeister & Vohs, 2004). Direct tests of SET reveal that, on the contrary, men are more supportive of the sexual double standard and sexual exchange compared with women, and that these gender differences are explained by men?s resistance to female empowerment (Rudman, Sanchez, & Fetterolf, 2013; Rudman & Fetterolf, 2014). SET blames only women for female sexual suppression because it overlooks men?s motive to uphold patriarchy and women?s motive to overturn it. In addition, exposure to SET harms both genders by increasing men's adversarial beliefs about sexual relationships (Fetterolf & Rudman, 2015). SET authors are not alone: America's culture also promotes sexual exchange to the detriment of both women and men. Fortunately, exposure to a critique of SET helps to inoculate people against it.

Rudman, L. A. (2017). Myths of sexual economics theory: Implications for gender equality. Psychology of Women Quarterly, 41(3), 299-313.
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