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Posted: comet.paws on  Jan 30 12:40:24 PM
Title: In Praise of Putting Things Off: Postponing Consumption Pleasures Facilitates Self-Control  
Nicole Mead
Tilburg School of Economics & Management
Sponsor: Carnegie Mellon University  >  College of Humanities and Social Sciences  >  Department of Psychology
Carnegie Mellon University  >  Tepper School of Business
Carnegie Mellon University  >  College of Humanities and Social Sciences  >  Economics
Carnegie Mellon University  >  College of Humanities and Social Sciences  >  Center for The Neural Basis of Cognition (CNBC)
Series: Center for Behavioral Decision Research Seminar Series
Date: Feb 02, 2012 12:00 PM - 1:15 PM
Location: Room 223D Porter Hall

Consumers have difficulty controlling their intake of tasty but unhealthy food. The most common strategy ? deprivation ? often backfires, sabotaging self-control. Across five experiments, we tested the hypothesis that postponing consumption of a hedonic temptation to an unspecified future time reduces desire for and consumption of that hedonic item. In the short-term, postponement is theorized to reduce hedonic desires by alleviating the motivational conflict, thereby enabling the impulse to dissipate; in the long run, the unreinforced impulse continues to decay naturally, thereby encouraging self-control. The short- and long-run consequences of postponement were compared to the three outcomes most frequently investigated in self-control research, satiation, deprivation, and delay of gratification. Overall, results suggest that postponement can help consumers manage transient hedonic desires.

Sponsored by Tepper For further information, contact Rosanne Christy 412-268-1320
Interest Area: Computer & Information Science & Engineering, Social, Behavioral & Economic Sciences
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